A Guide to Business Signage - 7 Best Practice Tips

The world is increasingly digital, but there are some things that still require a physical presence. If you have an office, shop or even a food truck, there’s no denying that some real-life branded signage and promotional content will help you stand out from the crowd. 

Whether you’re looking to draw in crowds from the high street, impress people at branded events, or offer your company some extra prestige at a trade show, having some good quality and creative business signage can make all the difference. 

We explore 5 best practices for good businesses signage for companies that still need to excel "offline". 

  1. Get Help from Experts 

Designing and producing the perfect business sign isn’t a straightforward task that you can handle in a weekend. Several factors are crucial to getting things right, including your layout, design, material choice and production method. We recommend finding an expert who can help you manage a project of this type with its unique requirements. 

  1. Keep the Branding Consistent 

You may be tempted by the various different design options to consider for your sign, but just make sure you still match up with your company’s overall branding and look and feel. A graphic designer or professional engravers might be able to help you decide on an option that appeals to your target audience, but if in doubt, look for classic designs and styles that align well with your core branding. 


  1. Choose the Right Message 

Some signs engraved for companies or offices will simply write themselves, featuring little more than a company name and an address. Others will need a bit more creative planning. When choosing the right message for your sign, consider when and how you want your audience to engage with your sign and how it will impact their customer journey experience. 

Your sign designer can advise as to the maximum number of words that your signage size can accommodate and the right headlines and phrases to use.  

For example, a purely informational sign made to stand outside your office for years will differ from a sign that is supporting a seasonal promotion or short-term event.


  1. Consider Layout and Colour Options 

The key to signage colour and arrangements is to keep things simple. Don’t overload your audience with too much information or stimulation. A good rule of thumb is 60/40, with no more than 40% of your sign being text, as well as at least 60% of your sign’s layout forming the background of your sign in a more natural or paler colour than your text and images.


  1. Enhance Your Look with the Right Material and Process 

The material of your sign and the process used to create it can tell a lot about your company. For example, brass metal signs engraved for an official office will obviously do a better job representing your prestige and credibility than a rushed plastic sign with a generic layout and message. 

At Culzean Gifts, we work with many different types of metals and can help you find the right combination of material, design and message to send the right message to your audience.

February 11, 2021 — Paul Winrow